I have looked at various YSL Beauty adverts from the last few years to see what the common themes and signature looks are. These are all advertisements that have been used in magazines and online...
I also looked at their you-tube channel to see what advertising videos they had created, these are two of the most recent ones...
Behind the scenes: Yves Saint Laurent Beauty Touche Eclat
Behind the scenes: Yves Saint Laurent Beauty Spring Look
One of the main points I've got from looking at their advertising is that they portray a very sophisticated yet young and fresh look.
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