After a painfully early coach ride we arrived in London for our day of brand research, demos from MAC and a bit of shopping.
First we went to MAC Westfields to have a few demos from the artists, the first was a graphic eye look, and the other was a dewy skin look. We got face charts of the look, and then we were talked through the looks, including what products and techniques they used. I found this really interesting because I got a chance to see what certain products can achieve so I can choose what might work well in my kit, I also found it interesting knowing what brushes they use not only because they showed what they could do but also because it's interesting seeing what shaped brushes can be multi use etc. Of course if I have had more money I would've loved to buy so many things but I'll have to wait and add them gradually, the things I would like to buy though are: Strobe cream, lip conditioner, face and body foundation, concealer palette, a pro eye shadow palette and an angle brush. I did however treat myself/my kit to an eye shadow in 'Omega', which Cher Webb from MAC advised was good for blonde hair when she came in for the demo. I'm really glad a bought it because I have searched for a while for a powder I could use to shape my brows that didn't have redy undertones and fitted my hair colour ('Omega' has more grey tones rather than red/orange). It works so well and is also a really useful thing to have in my kit for other blondes.
I looked at the YSL Beauty stand in Selfridges as my main research, as such a big store it was a pretty big stand with quite a few staff. The staff wore all black and had classic, clean make-up with mainly red lips and up-do's, I thought this all suited the brand's classic sophisticated style.The initial appearance of the stand was bold and sophisticated, with a main colour theme of black and gold - matching the gold products too. They stocked almost all of their products, in so many colours too, I wanted to swatch some of the colours on my hand but it didn't seem the right environment so I'll try and do it another time. Here are my sneaky photos of the stand:
First we went to MAC Westfields to have a few demos from the artists, the first was a graphic eye look, and the other was a dewy skin look. We got face charts of the look, and then we were talked through the looks, including what products and techniques they used. I found this really interesting because I got a chance to see what certain products can achieve so I can choose what might work well in my kit, I also found it interesting knowing what brushes they use not only because they showed what they could do but also because it's interesting seeing what shaped brushes can be multi use etc. Of course if I have had more money I would've loved to buy so many things but I'll have to wait and add them gradually, the things I would like to buy though are: Strobe cream, lip conditioner, face and body foundation, concealer palette, a pro eye shadow palette and an angle brush. I did however treat myself/my kit to an eye shadow in 'Omega', which Cher Webb from MAC advised was good for blonde hair when she came in for the demo. I'm really glad a bought it because I have searched for a while for a powder I could use to shape my brows that didn't have redy undertones and fitted my hair colour ('Omega' has more grey tones rather than red/orange). It works so well and is also a really useful thing to have in my kit for other blondes.
I looked at the YSL Beauty stand in Selfridges as my main research, as such a big store it was a pretty big stand with quite a few staff. The staff wore all black and had classic, clean make-up with mainly red lips and up-do's, I thought this all suited the brand's classic sophisticated style.The initial appearance of the stand was bold and sophisticated, with a main colour theme of black and gold - matching the gold products too. They stocked almost all of their products, in so many colours too, I wanted to swatch some of the colours on my hand but it didn't seem the right environment so I'll try and do it another time. Here are my sneaky photos of the stand:
There was also an understandable big emphasis on the brands hero product 'Touche Eclat' (I'm a fan of it so so I'm bias!) including a 'how to' diagram next to the product. There was also a large glass cabinet with the YSL logo mapped out with 'Touche Eclat' boxes inside, this I thought looked really effective.
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